FREE ASSEMBLY

2023

Art Direction

Free Assembly Fall 2023 campaign, reinventing the brand vision for Brandon Maxwell, at Walmart.

Project Completed at Sylvain
Chief Design Officer — Michael Ian Kayne
Creative Director — Margot Populaire
Copywriter — Sophie Rose
Photographer / Director — Christian MacDonald
DP — Tristan Sheridan
Stylist — Tonne Goodman
Set Design — Marla Weinhoff
Make Up — Fulvia Farolfi

SCOOP

2023

Art Direction

Scoop Fall 2023 campaign, reinventing the brand vision for Brandon Maxwell, at Walmart.

Project Completed at Sylvain
Chief Design Officer — Michael Ian Kayne
Creative Director — Margot Populaire
Copywriter — Sophie Rose
Photographer / Director — Cass Bird 
Stylist — Tonne Goodman
Set Design — Marla Weinhoff

ROOM SERVICE

2021

Branding

Room Service Branding for Ash Hotels staging company.

Project Completed at Chandelier Creative

BELLA

2022

Title Design

Title Screens for Bella, by Photographer & Director Emma Anderson.

RASASVADA

RASASVADA

2019

Branding, Packaging & Art Direction

A premium visual identity and bottle design for RASĀSVĀDA zero proof spirits, honouring the drinks rare wild-harvested ingredients in the brand photography. The brands rose stamp pays tribute to RASĀSVĀDA’s founding location, the state of New York. 

Project Completed at Chandelier Creative
Photography — Dan Forbes

HILTON CARTER

2021

Art Direction

A lush campaign to launch the Hilton Carter collaboration for Target — the first ever live plant collection at Target. Complete with a TV commercial, lookbook and long-form instructional videos. 

Project Completed at Mythology
Creative Director — Zan Goodman
Photography — Frank Francis
Stylist — Hilary Robertson

MIRROR

2020

Art Direction

Holiday Campaign for Mirror including an anthem film and OOH Union Square takeover.

Project Completed at Mythology
Photography — Charlie Schuck

PETIT VILLAINS

2017

Branding & Art Direction

A custom identity for Petits Vilains, a children’s clothing line designed and made in Vancouver, Canada.

Launching with the Fall 2017 collection ‘the hidden spaces, the faces & makeshift places’ we created a spirit of whimsical charm, through cheeky smiles, and playful props.

Project Completed at Glasfurd & Walker
Photography — Ian Lanterman

GRECO DISCO

 
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2019

Typography Layout

Typography lock-up for Greco Disco Book.

Project commissioned by Zan Inc.

AWAY

2019

Graphics & Signage

A wall feature for Away retail stores, now installed across multiple stores in various major cities across the United States, including Houston, Venice, Dallas, and Williamsburg. 

Project Completed at Mythology
Artist — Richard Baker

KINDRED

2020

Branding & Art Direction

Identity for Kindred Motorworks, an innovative company building modern vintage cars.

Project Completed at Mythology

MAC N MING

2017

Branding & Art Direction

Identity for Vancouver, Canada’s award winning restaurant Mak N Ming.

Project Completed at Glasfurd & Walker
Photography — Tigh Farley

20 YEARS OF DESIGN FOR ALL

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2019

Design

Target’s 20th year anniversary book, ‘Design for All’, honouring its two decades of design partnerships. 

Project Completed at Chandelier Creative
Publisher — Rizzoli

JUKE

2017

Branding, Packaging & Signage

Identity for Juke, a fried chicken restaurant and bar located in Vancouver, Canada.

Project Completed at Glasfurd & Walker