FREE ASSEMBLY
2023
Art Direction
Free Assembly Fall 2023 campaign, reinventing the brand vision for Brandon Maxwell, at Walmart.
Project Completed at Sylvain
Chief Design Officer — Michael Ian Kayne
Creative Director — Margot Populaire
Copywriter — Sophie Rose
Photographer / Director — Christian MacDonald
DP — Tristan Sheridan
Stylist — Tonne Goodman
Set Design — Marla Weinhoff
Make Up — Fulvia Farolfi
SCOOP
2023
Art Direction
Scoop Fall 2023 campaign, reinventing the brand vision for Brandon Maxwell, at Walmart.
Project Completed at Sylvain
Chief Design Officer — Michael Ian Kayne
Creative Director — Margot Populaire
Copywriter — Sophie Rose
Photographer / Director — Cass Bird
Stylist — Tonne Goodman
Set Design — Marla Weinhoff
ROOM SERVICE
2021
Branding
Room Service Branding for Ash Hotels staging company.
Project Completed at Chandelier Creative
BELLA
RASASVADA
RASASVADA
2019
Branding, Packaging & Art Direction
A premium visual identity and bottle design for RASĀSVĀDA zero proof spirits, honouring the drinks rare wild-harvested ingredients in the brand photography. The brands rose stamp pays tribute to RASĀSVĀDA’s founding location, the state of New York.
Project Completed at Chandelier Creative
Photography — Dan Forbes
HILTON CARTER
2021
Art Direction
A lush campaign to launch the Hilton Carter collaboration for Target — the first ever live plant collection at Target. Complete with a TV commercial, lookbook and long-form instructional videos.
Project Completed at Mythology
Creative Director — Zan Goodman
Photography — Frank Francis
Stylist — Hilary Robertson
MIRROR
2020
Art Direction
Holiday Campaign for Mirror including an anthem film and OOH Union Square takeover.
Project Completed at Mythology
Photography — Charlie Schuck
PETIT VILLAINS
2017
Branding & Art Direction
A custom identity for Petits Vilains, a children’s clothing line designed and made in Vancouver, Canada.
Launching with the Fall 2017 collection ‘the hidden spaces, the faces & makeshift places’ we created a spirit of whimsical charm, through cheeky smiles, and playful props.
Project Completed at Glasfurd & Walker
Photography — Ian Lanterman
GRECO DISCO
AWAY
2019
Graphics & Signage
A wall feature for Away retail stores, now installed across multiple stores in various major cities across the United States, including Houston, Venice, Dallas, and Williamsburg.
Project Completed at Mythology
Artist — Richard Baker
KINDRED
2020
Branding & Art Direction
Identity for Kindred Motorworks, an innovative company building modern vintage cars.
Project Completed at Mythology
MAC N MING
2017
Branding & Art Direction
Identity for Vancouver, Canada’s award winning restaurant Mak N Ming.
Project Completed at Glasfurd & Walker
Photography — Tigh Farley
20 YEARS OF DESIGN FOR ALL
2019
Design
Target’s 20th year anniversary book, ‘Design for All’, honouring its two decades of design partnerships.
Project Completed at Chandelier Creative
Publisher — Rizzoli
JUKE
2017
Branding, Packaging & Signage
Identity for Juke, a fried chicken restaurant and bar located in Vancouver, Canada.
Project Completed at Glasfurd & Walker